The AI and systems person your business is missing, without the full-time hire.
I figure out what's holding your business back, then build the custom software and AI systems that fix it, keep them running, and improve them every month: more revenue, or less busywork for your team.
This is for established businesses that need someone to own their website, their systems, and their AI, and don't want to hire for it. One person, one monthly fee, working on whatever moves your business most.
I find what's costing you the most, measure where it is today, fix it one thing at a time, and show you the number every month.
$6,000/monthone person on your website, systems, and AI
I work with six businesses at a time.
Don't want a monthly commitment? Start with the AI Onboarding Day.
Businesses I've worked with
Engineering, law, insurance, landscaping, roofing, nonprofits, sports, and software. The industries change. The problems mostly don't.
When my team finds something that needs to change, Mark fixes it fast, often the same day. At this point he knows how our business runs as well as anyone in the building.
Bud ShefflerFounder, Sheffler & Company, Inc. 100+
proposals written in their own software
25+
website leads straight into their pipeline, none retyped
44
days from yes to their system going live
Sheffler & Company, since July 2026. Read the case study
It's almost always one of two problems. Kickoff tells me which one to fix first.
Bringing in more revenue
I look at how your business brings in revenue: how many of the right people find you, how many reach out, how many sign, and how much more your current customers buy or send your way. Then I fix the step that's leaking the most.
What we'd measure, for example
- New inquiries/month
- Signed jobs/month
- Repeat and referral work
Taking work off your team's plate
Less of your team's week spent on work software should be doing. Quotes, proposals, intake, scheduling, reporting. Custom tools your team uses every day, built around how you already work.
What we'd measure, for example
- Hours your team spends on it each week
- How long a quote or proposal takes
- Work handled without adding staff
- 01 Find the problem
- 02 Measure where it is today
- 03 Fix it
- 04 Measure again, then repeat
Every month you see the number next to where it started, so you always know what you're paying for.
Real sentences, said to me by real business owners. And what I did about each one.
Not one of them called it a technology problem. They described something that hurts. If any of these is close to something you'd say out loud, we should talk.
"I know what to charge. I just can't be the one writing forty proposals a month."
Pulled the pricing logic and the scope language out of a decade of past proposals. The first draft writes itself now, and the people who actually price the work still make that call.
"Before we can quote a job I have to check the flood maps, the wetlands, the soils, the mining and the slope. Every single time."
One lookup instead of ten, and the report comes back with its sources cited so nothing has to be taken on trust. Half a day became a few seconds.
"Somebody has to open every one of these emails, read it, and type the important parts into a spreadsheet."
The documents get read, named properly and filed to the right place on their own. No AI guessing involved, so it is either exactly right or it stops and asks.
"People fill out the form on our site and I don't find out for a day. Sometimes two."
Rewired the intake so a lead reaches a human immediately and gets recorded, instead of sitting in a mailbox nobody watches.
"Our site looks like it was built in 2015, and every small change means emailing somebody and waiting a week."
Rebuilt it static and fast, archived the old one, redirected every old URL, and got it off the ageing server. Then I keep it running.
"I tried ChatGPT but it doesn't know anything about my business, so I gave up."
The most common one, and the tool was never the problem. It had no context to work from. Giving it that context is most of what I actually do.
Here's exactly what happens.
A 20-minute intro call
Tell me what's going on and I'll tell you straight whether I can move it. If not, I'll say so.
Kickoff
Time with you first, then short conversations with the people who actually do the work, over video or in person if you're local: how work comes in, who does what, and where it gets stuck. You're too deep in your business to see all of it, which is normal, and it's why you bring in someone from outside. Then I tell you what I'd fix first and why, pick the number that proves it, measure where it is today, and write the plan for your first three months. No paid audit, no report that sits on a shelf.
The first three months
I work the plan. One thing at a time, shipped, working, and actually used by your team, then the next. The first one is in your team's hands within 30 days, or your second month is free. If something better shows up along the way, we swap it in.
After that
Keep going month to month and I bring you the next number to go after. Or step down to Care, $99/month to keep your website online, and call me when you need the next project.
I came to Mark thinking I needed a new website. That's what I asked for. What I ended up getting was somebody who actually took the time to learn my business and came back with ideas I hadn't thought of.
Kyle SimmonsFounder, Valor PGH 
Me. Not a team you'll never meet.
I'm Mark. I run my own business on the same kind of AI setup I'd build for yours.
You work with me directly, from the first call on, and I'm the one who answers when something needs to change. Before we talk, read how I work. If it sounds right to you, we'll get along.
How I workAnything on the digital side of your business, built around how you work.
Every one of these is something I've already built, for clients or for my own business. Yours gets built for your business, starting with whatever costs your team the most time.
Your website
Built for what you actually sell, hosted, kept current, and changed when you ask, with forms that send every lead to the right person.
Winning work
Lead tracking that replaces the spreadsheet, follow-up that doesn't depend on someone remembering, and a pipeline you can see at a glance.
Quotes and proposals
Proposals that draft themselves from your own past work, in your format, with the exhibits and fee rules built in.
Research before you quote
The digging someone does on every job, like property records, zoning, or a client's background, done in one report with every source cited.
Booking and scheduling
Booking pages that check your real calendar, take payment when it's needed, and send the reminders for you.
Running the work
Job and project tracking, schedules and materials lists that turn into a clean PDF, and lookups your crew uses in the field.
Hiring
A pipeline that finds candidates, sorts them, and keeps track of where each one is.
Money and reporting
Bookkeeping that categorizes itself, a weekly scorecard, and one dashboard that shows where the business stands without asking anyone.
Your team and AI
AI set up around your business, your team trained on it, and an assistant they can message that already knows how you work.
What the business knows
How you price, how you do the work, and who your clients are, written down once where your people and your AI can both use it.
Staying in front of clients
Newsletters drafted for you, testimonials collected and kept in one place, and personal video pages for the prospects that matter.
Keeping it safe
Nightly backups, domains watched so nothing lapses, and every system documented so it never depends on one person.
This isn't IT support. I don't fix laptops or reset passwords. I build and run the systems that win work and save your team time.
What you get every month
The same every month
- A strategy call and a one-page report: your number first, then what shipped.
- My read on any tech or AI decision before you spend money on it.
- Everything I build, kept running, and fixed within one business day if it breaks.
- All of it yours. Everything I build lives in accounts you own, is documented, and stays when I leave. No buyout, no exit fee.
- Your team trained on everything I build, and I check that it's actually getting used.
- Your website, rebuilt on my stack if I didn't build it, then hosted and kept running. I only run what I build.
What changes every month: the work
It's whatever moves your number next. I bring you what that is and why, and you sign off before your team gets it. One thing at a time: when it ships, the next one starts. Every line under "Sound familiar?" above was work like this for a real business: proposals that draft themselves, half a day of research done in one report, a website rebuilt so leads stop slipping through, an AI that actually knows the business.
Not included
- Ad spend. If we run ads, the budget is yours.
- Usage costs: AI credits, paid software, and anything billed by usage. You pay the provider directly.
- General IT: email accounts, laptops, printers, other vendors' software.
- Nights and weekends, unless something I built is down.
- Big builds, like a client portal. Quoted separately, or covered by extending your minimum.
Adding an employee to do this costs up to three times as much.
The usual way to get this done is adding someone to your payroll, or paying a consultant to tell you what to build. Here's what each costs in the first year, before anything is built.
An in-house web developer
$157,000+
First year
- $99,520 salary (the national median)
- + $42,650 benefits and payroll taxes
- + $15,000 to $30,000 to a recruiter
Builds websites. Your systems, your AI, and deciding what's worth building still need someone else.
An in-house software developer
$215,000+
First year
- $135,980 salary (the national median)
- + $58,300 benefits and payroll taxes
- + $20,000 to $40,000 to a recruiter
Can build the systems. A senior one costs more, and still needs you to tell them what moves the business.
A consultant who only advises
$36K to $120K
First year
- $3,000 to $10,000/month (published fractional AI officer rates)
- Strategy, tool choices, and policy
- Building it is extra: your staff or another firm
Tells you what to build. Someone still has to build it, run it, and fix it when it breaks.
Me
$72,000
First year
- No benefits or payroll taxes
- No recruiter
- Starts the day we kick off
Deciding what's worth building, then building it and running it: your website, your systems, and your AI. Month to month after three months.
And what never shows up on the salary
- One to three months to find them, then more months while they learn your business.
- Bring on someone junior to save money and you pay them to learn on your dime, and you're the one teaching.
- Bring on someone senior and you pay for it, then you manage them, review their work, and keep them busy.
- When they leave, what they built and how it works can walk out with them. Everything I build is documented.
- An employee does tasks. This ships systems that keep working after they're built.
Or flip it around: what's one more signed job worth to you? If it's $6,000, one extra job/month covers this.
Salaries: U.S. Bureau of Labor Statistics median annual pay for web developers and for software developers, May 2025. Benefits and payroll taxes: BLS, 30% of total compensation in private industry, June 2026. Recruiter fees: the typical agency range of 15 to 30% of first-year salary. Consultant rates: published 2026 pricing guides for fractional AI officers, from firms that sell the service.
$6,000/month
Three-month minimum, then month to month with 30 days' notice. Every month is paid up front, starting at kickoff.
If nothing I've built is in your team's hands within 30 days of kickoff, your second month is free.
As long as you give me the access and the time with your team that we agree on at kickoff.
I only work with six businesses at a time, so grab a spot while there's an opening.
What it looks like in practice.
I also make videos about this on YouTube every week, so you can see how I think before we ever talk.
A 50-year-old engineering firm's proposals, moved out of Word and into software they own Leads lived in a spreadsheet, site research meant digging through county websites, and every proposal was built by hand. Now all three run through one portal I built for them. 
A law firm's new name, launched with a website that finally described the firm The firm was changing its name, its partners, and its domain at once, and its website was a GoDaddy page with a couple of FAQs. I scoped the new site, ran the build, and launched it the same day the rebrand went live. 
An insurance agency's website, rebuilt around all three of its businesses in under two weeks Kyle couldn't edit his own website, and the quote widget on it was handing people false rates before he ever talked to them. In under two weeks he had a new site for all three of his businesses and a lead flow that hands quoting back to his team. 
A sports agency's website, rebuilt around the company it became Valiant 3 had grown into athlete representation and live events while its website still described the social media agency it started as. After four years of running the site, I rebuilt it around the business they actually run. From the people I've built for.
He never really left
Mark rebuilt our website in 2024, and he never really left. When we showed him how our proposals actually got made, digging through county and state websites for every property and piecing old proposals together in Word, he built us a system that does it. Our scope language comes from the proposals we've sent over the years, the property research comes back in one report, and leads from our website go straight into it. When my team finds something that needs to change, Mark fixes it fast, often the same day. At this point he knows how our business runs as well as anyone in the building.
Bud ShefflerFounder, Sheffler & Company, Inc. It worked perfectly
I did my first proposal on it and it was awesome. It didn't take me much time at all to create a proposal, and the exhibit worked perfectly. When I need a tweak, I send it to Mark and it gets done.
He saw what I was too close to see
I'm not a developer. I built this whole platform myself and it took off fast, and then I hit the point where it's literally impossible for one person who doesn't know this stuff to connect all the dots. I was too far inside it to see what a new person sees.
What I needed was somebody to go left to right, unbiased, and tell me where the gaps actually are. That's what Mark did. He went through the infrastructure, the whole customer journey, and where the product goes next.
I came out of it with a much more stable platform and an actual understanding of the pieces I'd been guessing at. Couldn't be more grateful.
Shawn MarkoskyFounder, Pindrop A brand that finally matches the services we provide now
Mark has managed our website for years, so when we came to him about a refresh we also told him we were pivoting. He dug into the business to re-understand it - who the site was for now, how we're making money, the kind of clients we're going after.
When we started working with him we were a social media agency, and that isn't who we are anymore. We weren't sure the blog was doing anything for us and he confirmed it: generic content wasn't going to move us, and what we should double down on was proof - the events we've actually run and the work we actually do - because our own site is what Google and AI read when someone goes looking for us.
The turnaround was quick, the revision process was easy, and we ended up with a beautiful, much faster site with the visuals we wanted and a brand that finally matches the services we provide now.
Bethany VietmeierFounder & CEO, Valiant 3 Communications One site as the hub of the foundation instead of two
We came to Mark about the Blue and Gold Classic, our annual golf outing, which had its own separate website. The event had matured to the point where it didn't need one - it sells out on recurring sponsors now - and running two sites was just confusing. He agreed we should shut it down, and said the right move was to fold it into the foundation's site rather than let all of it disappear.
That turned into the bigger project, because our own site was on an old tech stack and had gone a few years without a refresh. Mark has looked after that site for a long time, so he knew what was worth carrying over. He kept the domain and pointed every old link at the new event page so nothing we'd built up got lost.
The whole process was easy, and now we have one site as the hub of the foundation instead of two - all the information in one place, better visuals, and much faster. It's exactly what we wanted.
Jerome BettisFounder & NFL Hall of Famer, The Bus Stops Here Foundation Exactly what I needed.
Mark and I have known each other for a while, so when my firm was going through a rebrand, new name, new partner, new domain, new everything, he was the person I called. He understood what we needed the website to do, and he was flexible with the timeline while we got the partnership side of things finalized. When that all came together, we were able to launch right on schedule.
What we had before was a website built with GoDaddy's website builder that did not represent our firm at all. What we have now actually looks like the kind of firm we want to be. He has been a steady presence since launch, managing the site, pushing updates, and giving me his honest read whenever I ask him about next steps. That's exactly what I need.
Jake PolveriniPartner, Polverini & Wiater, PLLC My business felt more put together overnight.
I hit Mark up a few years ago because I needed a better website and I did not really know where to start. I am not a tech guy. What I got was somebody who actually figured out what I needed before I did. He rebuilt the site, got us on real email through Google Workspace, set us up on Calendly, and cleaned up the domain mess I had going on across a couple of different places. That stuff alone made my business feel more put together overnight.
Since then he has just kept helping. When we started moving more into hardscaping and design+build work, he rebuilt the site again so we could add landing pages and campaigns faster. He has thrown good ideas at me for years, some we have done, some are still on the list. If you are a small business owner looking for someone who actually thinks about your business and not just the thing you hired him for, talk to Mark.
Austin AvampatoOwner, Quality Choice Landscaping Two weeks from the first call, it was live.
I came to Mark thinking I needed a new website. That's what I asked for. What I ended up getting was somebody who actually took the time to learn my business and came back with ideas I hadn't thought of. Not just for the site, but for how my whole digital presence could work harder for me. And we actually built those ideas into the final product.
The site itself is miles better than what I had. It's clean, it loads fast, it actually represents all three of my businesses instead of just one. But the real value was that I didn't have to micromanage the process. He asked good questions, had something to show me within a few days, and we went back and forth on it from there. Two weeks from the first call, it was live. If you're a small business owner trying to get your online presence sorted out and you're sick of getting quoted three-month timelines for basic stuff, call Mark. You won't regret it.
Kyle SimmonsFounder, Valor PGH He caught the things we overlooked as insiders
Mark was amazing and very patient with us. He took the time to really understand our company's services, how we came to be established in the civil engineering and surveying fields and what we were trying to accomplish with our website redesign. His suggestions were spot on and took into consideration things we didn't necessarily consider as insiders working in our field everyday - the little things that get overlooked but make a big difference. We are now able to get most, if not all of the information we need up front so we can get proposals out quickly. Mark's expertise in his field, as well as his view as the outsider looking in, has helped us tremendously. We've already had up uptick in visitors to our site and plan to move forward with even more website improvements in the future.
Bud ShefflerFounder, Sheffler & Company, Inc. You probably still have questions.
These are the ones owners ask me most, answered straight.
How many hours do I get?
I don't track hours, and you don't buy them. You're paying for your number to move. I use AI and modern tooling, so a lot of what used to take weeks takes days, and that speed goes to you as more shipped work, not a smaller bill.
How much of my time does this take?
Less than a project would, but not zero, and you wouldn't want zero. I need you for what only you know: how the business really runs, and whether what I built works before your team gets it. While something's being built, that's a short check-in each week, and I'll come to you or whoever knows the work when I have a question. I also train your team and show you every month who's using what I built. The one thing only you can do is tell them it's how the work gets done now.
How long until I see results?
The first thing usually ships in the first few weeks. The number takes longer to move, which is why there's a three-month minimum: that's enough time to show it.
What if nothing happens?
Then you don't pay for it. If nothing I've built is in your team's hands within 30 days of kickoff, your second month is free. The only condition is that you give me the access and the time with your team that we agree on at kickoff.
Will you talk about our work publicly?
Yes, the parts that aren't confidential. Telling the story of what we built is how I get new work, and it puts your business in front of my audience too. Your clients, your data, and anything proprietary never go in it. If you need the whole engagement kept private, that's available, and the price doubles.
We tried AI tools before and nothing stuck. Why is this different?
Because a tool on its own doesn't know your business and nobody owns getting your team to use it. I set it up around how you actually work, train your people on it, and stay to keep it working.
Will this replace people on my team?
That's not the goal. The goal is your people spending their time on the work only they can do, instead of copying, pasting, and chasing things a system can handle.
Have you worked in my industry?
Maybe not, and it matters less than you'd think. I've done this for an engineering firm, a law firm, an insurance agency, a landscaper, a roofer, and a nonprofit, and the problems repeat: leads slip through, quotes take too long, and how things get done lives in one person's head. I learn how your business works fast, and kickoff exists for exactly that. If yours is outside what I can help with, I'll tell you on the intro call.
I'm already a client. What happens to what I pay now?
It rolls in. While I'm your fractional lead, your website care and anything else I run for you is covered by the one fee. If you ever stop, we just go back to billing those pieces separately, like before.
Do I tell you what to build?
No. You tell me about your business: how work comes in, where it gets stuck, and what you've already tried. Deciding what to build is my job, and it's what you're paying for. If you have an idea, I'll tell you straight whether it moves your number.
What if I need both?
Most businesses do. I start with whichever one is costing you more right now, and switch when it's handled.
Can I get it cheaper?
No. The price is the price, and it's on this page so you never have to find out on a call. Custom pricing exists for when you've outgrown the plan (a bigger team, a bigger build), not for making it smaller.
What if I need something bigger, like a client portal?
Bigger builds are quoted on their own. Or, instead of paying for the build up front, you can extend your minimum to cover it.
Do I need to be technical?
No. That's the point. You run your business, I build and run the systems. Everything gets documented, so your team can see how it works.
What happens after three months?
You keep going month to month and I bring you the next number to go after, or you step down to Care at $99/month, which keeps your website online, and call me when you need the next project.
What if we want to run it ourselves someday?
Tell me on the first call, and I'll plan for it from day one. Everything I build is yours, and all of it is documented. The three-month minimum is how long it takes to learn your business and move your number, not a lock-in. After that, stay as long as it's worth it, or I'll train your team to run it while I'm still on and then step back. I'd much rather know up front than find out later.
Book an intro call.
Pick a time, then tell me who you are and what's going on. If you've read this far, you know what it costs and how it works, so the call is about whether I can move your number.
Not ready for a monthly commitment?
No problem. Let's start smaller.
AI Onboarding Day $3,500, one day Your business set up for AI in a day, and you trained to use it.