A sports agency's website, rebuilt around the company it became

The client

Valiant 3 Communications is a Pittsburgh agency led by its founder and CEO, Bethany Vietmeier. I have run its website since July 2022, when Beth handed me the agency’s site along with the site for the Jerome Bettis foundation she also runs. Both had been built by a developer who was no longer involved, and nobody at the agency could meaningfully change them, so my first job was rebuilding them on a platform the team could run themselves. I kept the existing design, and for the next four years I handled whatever the week needed: service pages, blog fixes, and staff coming and going on the team page.

The problem

Over those four years the agency turned into a different company, and the website didn’t follow. In June 2026 Beth asked about a facelift for the site as part of a small rebrand. Rather than quote one, I asked for a call about the whole business, and on that call Beth and her team described a business built around sports: athlete brand management, live events, celebrity golf classics, and nonprofit development, with a client list that includes names people recognize.

The site still described a social media agency. It had five real pages and 221 blog posts about LinkedIn tactics and the best times to post, and nothing on it said they represented athletes or showed the events they run. Someone who landed there after meeting them would have thought they had the wrong company.

What I built

I rebuilt the site around the business they actually run, and it now says what the company is in its first three words.

Case studies in place of the blog. The team had already decided to retire the blog, so the real question was what should replace it. An athlete choosing representation wants to see who else you represent and what events you have pulled off, so I argued for putting that proof on the site. They were already posting this work on social media, where it gets seen once and then it’s gone, but on the site it keeps working: Google indexes it, AI models read it, and it’s still there the next time someone looks them up.

A roster built ahead of time. The team wanted to feature the athletes they represent, but agreements land one at a time and no name can go public before it’s signed. I built the roster now and gated it, so each name can be switched on as approvals come in, without anyone touching code.

Nonprofit work as evidence. Valiant 3 does real fundraising work with the Bettis foundation and others, and on the old site that lived in blog posts. The events they run are now on the site as proof of what they can do, and the two Jerome Bettis events link to the foundation’s own pages rather than duplicating them.

Nothing lost from four years of search. Every one of those 221 old blog posts had an address that people and search engines still pointed at, and every one of them now redirects, so nothing anyone bookmarked or linked to is broken. I also took the site off WordPress and shut down the server it ran on, so there’s no login screen or plugin stack waiting to be patched and no database that can fall over in the middle of an event week.

What changed

The new site went live in August 2026, and it describes the company Valiant 3 has become: sports, entertainment, and philanthropy. The roster is ready whenever they are, and the blog is gone without anyone missing it. The site loads faster than it ever did before, with the homepage scoring 93 on mobile and 97 on desktop in Google’s Lighthouse speed test in November 2026, and traffic has grown every month since launch without anyone being paid to chase it. I still run the site, as I have since 2022.